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This web site capsule-wardrobe.com had the following on the web site, "This red leather jacket from River Island." We noticed that the webpage said " Ive always loved River Island but sometimes find their stock a little hit and miss." It also said " This jacket however is right. And when the sun goes down, funk it up with. A great investment we think this piece will serve you well throughout the seasons. Saturday, October 09, 2010. Sunday, 19 September 2010. Get ready for AW 2010! So some gorgeous wintery ensembles include. Sunday, September 19, 2010." The header had capsule wardrobe as the highest ranking optimized keyword. It is followed by clothes and minimalist fashion which isn't as ranked as highly as capsule wardrobe.